Online Marketing Consultants
“Ignoring online marketing is like opening a business but not telling anyone.” – Anonymous
Your Online Marketing Strategy
Online marketing refers to advertisements delivered through digital channels to promote your business and connect customers using the internet and other forms of online communication, such as:
- Search engines
- Social media
- Mobile apps
- Text messaging
- Web-based advertising
We assist you with promoting your practice to potential patients while remaining HIPAA compliance.
PRIVACY & SECURITY
Three Parts of Marketing
The first step to digital marketing is devising and executing a lead generation strategy that draws the right patients closer to your brand. This is all about choosing optimal messaging, targeting, and tactics to speak to your audiences. There are many ways to accomplish this from SEO to social media ads.
Once you attract the right audiences to your content, you have to make sure your digital presence is optimized to drive conversions. Utilizing tools, such as your website, landing pages, and forms, to capture the audience from lead generation.
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Nurturing keeps prospects engaged by providing the most relevant content (such as technical briefs, ebooks, and webinars) based on their situation. Done correctly, lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
Website Design / Website Development
A website offers a wide variety of benefits for your organization. 84% of today’s consumers think a website makes your organization more credible than organizations who only have social media profiles.Your professionally designed website will get you noticed. Basic SSL included.
One Time Design Fee with annual or monthly Maintenance Fees Required on Most Sites.
Project Timeline: 6 – 10 weeks
Social Media Marketing
Social media marketing leverages the power of social media networks to achieve marketing goals, engage your patients (with prior consent), and obtain reviews.
- Maintaining and optimizing your profiles.
- Posting pictures, videos, stories, and live videos that represent your practice and attract a relevant audience.
- Responding to comments, shares, and likes and monitoring your reputation.
- Following and engaging with followers, patients, and influencers to build a community around your practice.
Email marketing success is dependent upon the number of email sequences involved in your campaign. Typically, you want the reader to respond to your email, or sign up, or to build brand awareness. We work with you to design a successful email sequence campaign to get the results that you want.
Explainer videos are designed to help your viewers to understand your organization, product, service, or subject. Explainer videos cover the problem, the solution, the features and (focusing on) benefits, and how the solution works. This is usually done in two minutes or less.
Successful explainer videos are short and engaging, while still conversationally detailing your information. Regardless of what you need to explain, it should leave your viewers with a crystal-clear understanding of what you do and want to act.