Direct Marketing
“Marketing is a contest for people’s attention. ” – Seth Godwin
Marketing Strategy
Direct Mail Campaigns
PRIVACY & SECURITY
Three Parts of Marketing
Lead Generation
First Phase
The first step to digital marketing is devising and executing a lead generation strategy that draws the right patients closer to your brand. This is all about choosing optimal messaging, targeting, and tactics to speak to your audiences. There are many ways to accomplish this from SEO to social media ads.
Lead Capture
Second Phase
Once you attract the right audiences to your content, you have to make sure your digital presence is optimized to drive conversions. Utilizing tools, such as your website, landing pages, and forms, to capture the audience from lead generation.
Lead Nurturing
Third Phase
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Nurturing keeps prospects engaged by providing the most relevant content (such as technical briefs, ebooks, and webinars) based on their situation. Done correctly, lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
Direct Mail Letters
Are you interested in attracting new customers (i.e., patients) into your office or practice? A colorful, creative piece of mail stands out and gets noticed, especially for those already seeking your services. People don’t expect direct mail as much in the modern age, and they aren’t subjected to the same distractions when looking through physical mail as they are when they’re online. Direct mail statistics note that 70% of consumers prefer traditional mail for cold, unsolicited offers.
One Time Design Fee for Each Unique Direct Campaign may apply. Price per Piece based on 1000 pieces. (Minimum 1000 pieces)
Project Timeline: 2 – 6 weeks
Direct Mail Postcards
Are you interested in attracting new customers (i.e., patients) into your office or practice? A colorful, creative piece of mail stands out and gets noticed, especially for those already seeking your services. People don’t expect direct mail as much in the modern age, and they aren’t subjected to the same distractions when looking through physical mail as they are when they’re online. Direct mail statistics note that 70% of consumers prefer traditional mail for cold, unsolicited offers.
One Time Design Fee for Each Unique Direct Campaign may apply. Price per Piece based on 1000 pieces. (Minimum 1000 pieces)
Project Timeline: 2 – 6 weeks
